The Second Address, London
Unlock the hidden revenue
of your property.
Architectural-grade AI styling, reviewed by a real architect and delivered in 24 hours — see what a small, structurally-sound change could do to your bookings, before you spend a dollar on renovation.
Often, the upside from one better-priced night alone covers the cost of your report.
Transformation
Same architecture, more bookable
The walls, windows and structure stay exactly as they are. We only refresh the changeable layer — the part that decides whether a guest taps “book”.
Your property can shift like this — in just 3 simple steps.
Get StartedThe Signature Metric
Your Guest Magnetism Score™
A single 0–100 read on how magnetic your listing really is — built from five architectural dimensions and the first thing you'll see in your report.
Guest Magnetism Score™
Threshold Impact / 20
The emotional impact of the very first thing a guest sees walking in the door.
Photo Magnetism / 20
Whether the hero photo is strong enough to earn a tap on a crowded search page.
Flow & Function / 20
An architectural read of how well the space is laid out and used, not just how it looks.
Sensory Layering / 20
How well light, material and texture work together rather than competing.
Revenue Signals / 20
Whether one memorable, "Instagram-able" detail gives the listing a reason to command a premium.
Simple Process
3 Easy Steps
No technical knowledge needed. Snap with your phone, upload, and wait.
Fill the Form
Tell us about your property. Takes under 2 minutes.
Upload Photos
Drag and drop a few room photos taken with your phone.
24-Hour Delivery
Your architect-approved report arrives by email.
Architect's Touch
Hand-drawn sketches + notes
Free Sample Report
See exactly what lands in your inbox
Browse a full sample report. Your Guest Magnetism Score, before & after visuals, real-cost budget scenarios, buy-links and the architect's notes — see the whole thing before you order.
- Guest Magnetism Score™ with 5-dimension radar
- Before & After visual comparisons
- Smart budget scenarios with real market costs
- Hand-drawn architectural sketches and notes
- Airbnb listing guidance — hero photo & caption
PDF · Names and addresses redacted
The Architect's Touch
AI power, human sensitivity
Our reports are not raw AI output. Every one is reviewed by a real architect — so the ideas that make you more bookable never come at the cost of your property's character or structure.
Structural fidelity — original walls, windows and period detail are protected
Hand-drawn architectural sketches and moodboard notes
Architect quality control — every report is personally approved
“Keep the original cornices. Change the lighting angle.”
— Architect's note
Sensory Staging
Beyond the visual
The details that make guests stay a little longer and remember the property fondly — the difference between a room that photographs well and a stay that earns five stars.
Scent
Cedar & Fig
A signature scent guests notice the moment they walk in — and remember long after checkout.
Sound
Sunday Morning, Slow
A curated playlist concept that sets the tempo of the stay from the first song.
Texture
Linen + Raw Oak
The tactile material story that makes a room feel considered rather than furnished.
Our First Clients
The kind of ideas we deliver
We're a young studio, so rather than show off inflated numbers, here are three honest, illustrative examples of the moves we make in a report — the sort of small, high-impact change that lifts a listing.
Illustrative exampleThe Living Room
One warmer paint tone, a layered rug and a single sculptural lamp — a tired lounge reads calm, current and photogenic.
Illustrative exampleThe Main Bedroom
Better bed styling, softer bedside lighting and linen textures — the kind of “host photo” that earns the first tap in search.
Illustrative exampleThe Kitchen & Dining
A clutter-free counter, a considered table setting and one hero detail — a space guests picture themselves eating breakfast in.
Founded in London, serving short-term rental owners globally. These examples are for illustration — your report is built entirely around your own property and photos.
The Industry Math
Could one report pay for itself?
Professionally styled listings in comparable markets typically command higher nightly rates. Here's how the general industry data looks at your price point.
Illustrative only, based on general industry data (not a guarantee or a valuation of any specific property). Individual results vary by market, property and execution.
83%
of buyers' agents say staging makes it easier for clients to visualize the property as a future home.
49%
of sellers' agents report that staging reduced the time a property spent on the market.
1–10%
higher offer price reported by 29% of agents when a seller's home was professionally staged.
Source: National Association of Realtors (NAR), Profile of Home Staging (2025 edition, the latest available). Based on a survey of 1,266 agents. These figures reflect the US residential market; short-term rental performance may differ.
Pricing
One report. Many more nights booked.
A single extra booking usually covers the cost many times over — this is the cheapest way to test an idea before you spend on renovation.
Snapshot
Your revenue score, instantly.
- Guest Magnetism Score™ + full 5-dimension radar breakdown
- One AI styling render (1 room)
Vision Report
The full playbook to earn more per night.
- Everything in Snapshot
- Before / after transformation for up to 3 rooms
- The Architect's Sketch — hand-drawn annotations on your own photo
- 3 smart budget scenarios (Refresh · Recommended · Full Reset)
- Sensory staging (scent, sound, texture)
Concierge
A real architect, in your corner.
- Everything in Vision Report
- Before / after transformation for up to 5 rooms
- A short personal note from the architect
- 15-minute live Q&A call with the team
See your property's hidden revenue
Starting from just $19, get your architect-reviewed audit — Guest Magnetism Score, renders, real costs and buy-links — delivered within 24 hours.